When Rider initially reached out to us about this project, it sparked both surprise and excitement. Designing men's underwear was uncharted territory for us, making this collaboration particularly intriguing.
Established in 1955, Rider boasts a storied legacy. Despite its longstanding presence, we were pleasantly astonished by the brand's openness to our fresh ideas and concepts for this collaboration.
In our video, we aimed to capture the essence of everyday life within the context of this partnership, portraying the routine of a skater. Given Stereoflow's personal affinity for skating, this concept resonated deeply with his identity, weaving an authentic connection into the project.
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