For BCA Expoversary this year, together with AmbilHati, we are creating an experiential installation called “Jelajah Dunia MyBCA.”
This installation is divided into four main areas. At the beginning, we designed an area that we call the “Biometric Entrance.” This area tells the story of the convenience of logging in the midst of crowds, with biometric features on MyBCA. The next one is the “Welma Experience,” an area that represents various fraudulent investments that visitors can avoid by using this application. And then there is an area we call the “Totem of Emergency,” symbolizing the urgent needs arising from emergency situations, which can be resolved with the Paylater feature on MyBCA. Last but not least, we highlight the ease of paying for all daily necessities with the “Bayar dan Isi Ulang” feature in this application.
