Can a good packaging design by an artist boost sales? The answer is yes, definitely. Back in May 2023, Yessiow created a special packaging for #CrushonFruits, a seasonal menu by Fore Coffee, curated by Vidi Aldiano.

The results were astonishing. The Avo Butter Latte, Appleberry, and Cranbericano reached 250,000 cups sold within two weeks, making it the fastest-selling seasonal menu in Fore Coffee’s history.

Photo courtesy of Fore Coffee.
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